JERVOIS PRIVÉ - Brochure (2019)

Brand Identity

We used a free hand typography for the name to emphasise the French inspiration.

The key visual for Jervois Privé, a luxury condominium developed by Singaporean developer Midas Land. The design for the branding revolves around the history of Jervois Road as a place where British and European officials lived. We created a name that would both reference this history as well as contribute to the luxury aspect of the branding. The promotional brochure further alludes to the geography of River Valley, which is centred between two hills. We used a collage style graphic to depict what Jervois Road might have looked like during the British rule—a black and white house set against a forest of wild animals.