We designed our website in early 2009 when The Press Room was founded and we have been meaning to revamp it but never found the time as we are always busy with our clients’ projects. Around early of last year, we decided to start “slowly”, first by archiving and photographing all the projects that we have worked on but never found time to document them properly, as we work on the design of the new website. So yes, this website has been two years in the making!
The design is based on a few basic criteria that we set for ourselves - it should not look like a run-of-the-mill templated website, and this should be a website that not only showcases our works but also the team and hopefully the studio’s culture. With that in mind, we did 3 key things to set the tone of the website - the first thing we did was to create a grid but break the grid and play around within the confines of grid to allow for a more organic placement of the content so as to create different composition for the pages, giving it an unpredictable and dynamic feel; secondly, we want to showcase everyone in the team, so we got everyone to draw their own portraits, which was as much fun for ourselves as for the visitor to the site to look at; lastly, we commissioned emerging multi-disciplinary artist Sarah Choo to create an artistic interpretation of the studio and its spirit for the landing page, with the intention to bring a touch of art to our work in design, as we believe that design is art and science combined. The final artwork was an abstract panoramic composition of all the team members of The Press Room superimposed against a landscape of the books (specifically the spines) that we have designed over the past years.
We hope that you will take a slow “walk” navigating through our new website and enjoy our trove of works, which are created with our hearts and minds, with our blood and sweat.