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Pureform (2012)

Books

The showcased kitchen sets are presented in full vivid colour, in stark contrast with the rest of the images in black and white, coupled with interesting juxtaposition of images.

Designed to introduce KHL Marketing’s in-house kitchen brand Pureform as the local counterpart to KHL’s imported premium brands, the brochure opts for a contemporary and lifestyle orientation. The showcased kitchen sets are presented in full vivid colour, in stark contrast with the rest of the images in black and white, coupled with interesting juxtaposition of images. Luxurious print finishes—such as selected spot-UV text and an understated embossed, pristine textured cover—and a substantial size add a desired dose of sophistication.