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15 Minutes (2010)

Brand Identity

The space was designed to accommodate both the various forms of art that continue to thrive at LASALLE - from a stage for budding musicians to several picturesque corners for displaying artworks.

Inspired by Andy Warhol’s famous statement, the key characteristic of the design for this space was the attempt to recreate the pioneering pop artist’s studio, “The Factory”. Situated amidst the creative atmosphere of LASALLE College of the arts, 15 Minutes as a cafe, bar and art space, aimed to provide the students with inspiration and motivation to claim their own “15 Minutes of Fame”. The space was designed to accommodate both the various forms of art that continue to thrive at LASALLE - from a stage for budding musicians to several picturesque corners for displaying artworks.