The topic is often surrounded with darker and serious visual themes, hence we approached it differently by creating uplifting and colourful visuals that seek to empower and encourage.
Launched by President Halimah Yacob, Uncovering & Empowering Hidden Heroes is a collaborative public awareness campaign by Caregivers’ Alliance that seeks to challenge stereotypes about mental health caregivers and to make known the services that are available to them. The topic of MH is often surrounded with darker, more serious visual themes or real life imageries of people. This campaign aims to approach it differently by creating uplifting and colourful visuals that seek to empower and encourage. To show that the topic is not taboo but should be discussed, engaged and received, we incorporated interactive elements such as the friendly cloud pouring rainbows on the seats, and floor stickers prompting commuters to ponder. The panels above the windows allow us to catch a glimpse of the life of caregivers. Rainbows are promises of goodness and better times, and as every cloud has a silver lining, we hope to offer hope and strength to caregivers.