The key illustration is a playful and creative solution to express the rather abstract and tongue-in-cheek process of writing a short story or poem.
The SPH-NAC Golden Point Award is the most prestigious biannual literary competition in Singapore. Encapsulating the branding, publicity collaterals for the 2011 awards spanning the call for entries and award ceremony include booklets, newspaper advertisements, and the award ceremony backdrop. The key illustration is a playful and creative solution to express the rather abstract and tongue-in-cheek process of writing a short story or poem. Instead of intimidate, the casual (and humourous) design entertains while inviting all writers to share their stories.