Ikigai - Website (2021)
The website is designed to bring you through an experience of Ikigai.
Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a discerning group of buyers who are design savvy, the understated design of the architectire, logo, and collateral are thoughtfully crafted to reflect the Japanese concept of Ikigai, simply summarised as "your life purpose of bliss". The Press Room collaborates with Kyoto-based world-renowned shodō artist, Tomoko Kawao, and master architect from Singapore Yip Yuen Hong of ip:li architects on this project and the result is pure bliss.
The Ikigai website designed by The Press Room serves as a key touchpoint for the sale as the developer decided not to have a showroom due to the pandemic. Task with this responsibility, the website is designed to bring you through an experience of Ikigai.