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Pomegranate (2014)

Brand Identity

While it remained a design with a largely simple, well proportioned layout, the additional attention spent in the graphics made a world of difference. It was spliced horizontally on the front and back of the card to create its unique yet communicative appearance.

Inspiration came from the simple want to create a unique pomegranate. Rather than creating a logo or a vector graphic, the simple name card had a hand-painted watercolour pomegranate by one of our talented designers. While it remained a design with a largely simple, well proportioned layout, the additional attention spent in the graphics made a world of difference. It was spliced horizontally on the front and back of the card to create its unique yet communicative appearance. We had the typeset done in an elegant serif font to reflect the nature of the corporation’s high-end art event management and brand communication consultancy, further elevated by its hot-stamped brand name in gold foil.