From mapping the strategy to testing, we crafted an elegant and subtle system of signs that guide people effortlessly through the spaces while complementing the serene and clean interiors.
Working closely with our client, StarHub, to develop a wayfinding system for their new headquarters, StarHub Green, we created an outcome that is both sleek and practical. From mapping the strategy to testing, we crafted an elegant and subtle system of signs that guide people effortlessly through the spaces while complementing the serene and clean interiors. Meanwhile, the pantries were given a bit more personality—playful, illustrative signs were introduced to provide a joyful respite from work, offering a backdrop for lively chit-chats and relaxing coffee breaks. Who says wayfinding can’t be both functional and fun? The Hub not only marks the entrance but also serves as a key landmark within the expansive office space. To infuse identity into this important space, we designed a three-dimensional design made up of individual blades—a witty reference to teamwork, where every individual counts towards the bigger whole, a fitting allegory for the heart of the office. Visually, the bladed sign interacts with light, casting playful and dynamic shadows that add intrigue.